The town is an established resort, which is visited by many holidaymakers. The rocky coastline of beach of Chernomoretz provides secluded spots for swimming, sun bathing and fishing. One of the finest beaches in the region is just south of town at the Gradina campground.
There is an old church, lots of small and medium-sized hotels and private lodgings. One admirable local trait is the abundance of shrubbery and flowers attached to most houses, restaurants and cafes.