The town of Belovo is located in Pazardzhik province (South-Central region of Bulgaria). It is situated on the bank of Maritsa river and at the eastern end of the Thracian Plain between three Bulgarian mountains: Rila, The Rhodopes and Sredna gora. The river Yadenitsa passing through the town and there is other big river twisting around - Maritsa. There are some mineral springs near the town. In Belovo is located biggest in Bulgaria paper mill (Belana Plc.) that produces toilet paper and other disposable paper products.